*scoff* Social Networks are for Kids, I Ain’t Got No Time For It

cute kid by swami stream on flickr

Despite the fact that I’ve already aged out the cheap(er) student discount movie ticket perk, and my father’s constant reminder of how rapidly my baby factory is going to shut down soon if I still cannot find a man, people still tell me social media is just for college kids, and it’s a TOTAL waste of time.

I’m sorry, but perhaps you are just too old for it?

Seriously, if you want to be in this business for a long long time, as in, more than 1 year, pershaps you want to have some better and more affordable business marketing strategies than some expensive newspaper ad that people line their dog kennels with, plus dealing with today’s uncertain economic growth and directions. Even National Association of Realtor has hired a social media director, as a stager, what’s your excuse???

JUST. DO. IT.

The benefits are numerous, I’m just going to list 5:

1. Most social networks have search engine optimization built in so you can be found on search engines like Google.
2. Most social networks are also very viral, which means your content can get distributed quickly to a large group of people (if you have quanlity content, that is. An ad or a post sounds like an ad? Not so much.)
3. Instead of expensive newspaper ads that you have to run over and over again, online media advertising is much much much cheaper and again, more viral.
4. Social media marketing, if done appropriately, can be much more effectively than traditional methods of marketing like brochures, newsletters, etc.
5. You have a much broader reach with your potential sphere of influence.

It’s not going to cost you a dime to get a Facebook or Twitter account, just a little bit of time and small learning curve. Try it, you may actually like it.