EcoJoe business cards. The only "traditional marketing" that we ever printed in launching EcoJoe. http://www.ecojoekits.com
I know, I know, I haven’t written much lately. It is really largely due to launching EcoJoe and subsequently trying to grow EcoJoe as well as running Staged4more at the same time. Both of my babies have been keeping me super busy.
I basically just launched EcoJoe through social media. We didn’t do any newspaper advertisement, nor printed any brochures. The only “traditional marketing” we had done was printing my business cards. I did everything through mainly Facebook and Twitter, and really just leveraged my “whuffie” (social capital/ reputation based currency). It’s been an interesting adventure.
Launching a brand new company in an unfamiliar world (I’ve always been in services based industries, never products) definitely is challenging yet fruitful and great learning experiences. I’ve learned a lot about myself and how lucky I am to have built up a nice whuffie purely through just gabbing on Twitter and making connections through Facebook. The online web 2.0 community members’ generous support just keep continuing to amaze me every day.
For awhile now, I’ve been thinking about the meaning of the social network followings:
What does it mean when you have “x” number of fans or followers on social network?
What would it do to your brand?
Will it increase sales?
Or is it purely marketing and PR ploys to appear “big?”
How about ROI?
I remember chatting with a friend about what does it mean to have a lot of followers on Twitter. This friend of mine now has 20,000+ followers, yet he tells me I’m doing it right on social networks. I’m like, umm, I have only like 4,000 followers on Twitter (as my personal account @cindylinsf). He said: “Well, but when I sent out a link, there are no click throughs. There are no engagements, not meaningful ones anyway.” But hey, most people don’t know. My friend has been booking speaking engagements and his comments on that was “When you have 20k followers on Twitter, people just think ‘Wow he must be important.’” So I suppose having numbers on your side does give you some sort of brownie points.
Today, I saw @khartline’s tweet:
“More & more of my followers R brands, either company or personal. I think thr has bn a switch in how twttr is used”
When I retweeted her message (if you are not familiar with Retweeting, it means I re-posted her tweet.), she replied:
“@EcoJoe you are obviously a brand but what’s your philosophy for using Twitter? “
Here is the screen shot of my answers. What do you think? What do you do on social media, and how has it been for your company or brand?
http://snipurl.com/site/api for further details.+(via+@cindeelean)" rel="nofollow" class="external" title="Tweet This!">Tweet This!
For Companies and Brands, Why Social Media?
EcoJoe business cards. The only "traditional marketing" that we ever printed in launching EcoJoe. http://www.ecojoekits.com
I know, I know, I haven’t written much lately. It is really largely due to launching EcoJoe and subsequently trying to grow EcoJoe as well as running Staged4more at the same time. Both of my babies have been keeping me super busy.
I basically just launched EcoJoe through social media. We didn’t do any newspaper advertisement, nor printed any brochures. The only “traditional marketing” we had done was printing my business cards. I did everything through mainly Facebook and Twitter, and really just leveraged my “whuffie” (social capital/ reputation based currency). It’s been an interesting adventure.
Launching a brand new company in an unfamiliar world (I’ve always been in services based industries, never products) definitely is challenging yet fruitful and great learning experiences. I’ve learned a lot about myself and how lucky I am to have built up a nice whuffie purely through just gabbing on Twitter and making connections through Facebook. The online web 2.0 community members’ generous support just keep continuing to amaze me every day.
For awhile now, I’ve been thinking about the meaning of the social network followings:
I remember chatting with a friend about what does it mean to have a lot of followers on Twitter. This friend of mine now has 20,000+ followers, yet he tells me I’m doing it right on social networks. I’m like, umm, I have only like 4,000 followers on Twitter (as my personal account @cindylinsf). He said: “Well, but when I sent out a link, there are no click throughs. There are no engagements, not meaningful ones anyway.” But hey, most people don’t know. My friend has been booking speaking engagements and his comments on that was “When you have 20k followers on Twitter, people just think ‘Wow he must be important.’” So I suppose having numbers on your side does give you some sort of brownie points.
Today, I saw @khartline’s tweet:
“More & more of my followers R brands, either company or personal. I think thr has bn a switch in how twttr is used”
When I retweeted her message (if you are not familiar with Retweeting, it means I re-posted her tweet.), she replied:
Here is the screen shot of my answers. What do you think? What do you do on social media, and how has it been for your company or brand?